Staff at a children’s urology department, in response to a growing caseload and reports of a sense of isolation among children, young people and their carers, agreed there was a need to develop innovative new strategies to provide a quality service that could be delivered within existing financial constraints. The aim was to encourage service users while showing them they were not alone and without breaching confidentiality. Paediatric urology seminars for parents were developed as a result and they have proven to be effective, including in areas that were not at first anticipated, such as parents being able to appreciate from a non-judgmental approach that their children are neither naughty nor lazy.