Allergy to cow’s milk protein represents a significant burden for babies, their families and the healthcare system. Primary care practitioners are ideally placed to address the gap in service provision for people affected by these allergies.

International consensus guidelines have been developed to support primary care clinicians in the recognition, diagnosis and management of cow’s milk allergy. Despite this, primary care services fall short for this population. This article highlights the effects of cow’s milk allergy and the role health visitors and other primary care nurses can play in supporting babies with this allergy and their carers.